Lolita fashion is about embracing a Victorian style and sensibility and its purpose is to return to a child-like innocence and feminine sweetness thought to be lost in modern day life.

The Basic guidelines for Lolita fashion

Sweet lolitas can be divided into subcategories:

Sweet Lolita (Amaloli): clothing is especially lacey and cute. This should be knee length and no shorter. The colours most popular are baby pink, baby blue, cream, black and red can also be worn if they have a suitably sweet print on them. Floral prints and prints of sweets, strawberries, swans, teddies are sweet lolita. Sweet lolitas generally carry dolls and teddies with them as accessories.

Shirololi (White Lolita): A shirololi only wears pure white.

Classical Lolita (or Classic Lolita): inspired by Victorian girl's fashion, Baroque and Rocaille. The style tends to be more mature and features florals, deep and muted colors, slimmer styling and empire waists. The colors used are off white, antique white, pink, burgundy, blue, brown and black.

Gothic Lolita clothes can be divided into subcategories:

Gothic Lolita: Gothic lolita is the most common and most popular in the gothic subcategory of lolita fashion. Clothes are black and white in colour typically but may also be dark blue, red.

Kurololi (black lolitas): Kurololi is gothic lolita but with a strict black only colour scheme.

Gurololi (gruesome lolita): Gurololi means gruesome or horrible lolita. This style is often more of a costume and requires the wearer to dress with gore - for example bandages, fake blood, eyepatches

Wa Lolita (Japanese Lolita): This is not victorian but instead puts a modern twist on Traditional Japanese attire. Big skirts are still favoured but worn with kimono tops with long flared sleeves and obi cinchers. Big back bows are also regarded highly in this style - the bigger the better. Hair is styled like a Japanese girl - long, black and straight or done in a geisha style with hair sticks. Instead of stockings and mary janes, it's bare legs, leg warmer type coverings, and rocking horse shoes. Colors range from dark gothic colours to bright traditional kimono prints.

Qi Lolita: pronounced "chee-loli", is similar to Wa Lolita and is a combination of Lolita style and traditional Chinese clothing, such as the cheongsam dress.

Aristocrat/Madam: Aristocrat (or Madam when referring to the feminine version of the fashion) is a Japanese fashion that is inspired by what is thought to be worn by European Middle Class and above status persons in the Middle Ages and fashion worn by the upper class in the 19th Century. The fashion includes long sleeve blouses and shirts, long skirts, corsetry, pants and dresses that are styled similarly for men and women, since it is centered on androgyny and elegance. The fashion is usually seen as a mature version of Lolita and is usually worn by people in their twenties and beyond. Make-up, when worn with the fashion, is on the darker side, may be heavy and can be worn by both genders.

Visual kei: (literally "visual style") refers to a movement in Japanese popular culture characterized by the use of eccentric, sometimes flamboyant looks. This usually involves striking make-up, unusual hair styles and elaborate costumes, often, but not always, coupled with androgyny or distinctively feminine or bish�nen aesthetics. Can also incorporate J-Rock styles.

How to wear Harajuku Style:

Above all, be stylish!